Strategic MARKETING PROFESSIONAL
PROFESSIONAL SUMMARY
Strategic marketing leader with expertise in B2B & B2C ranging from small and medium sized businesses to enterprise organizations.
Market-savvy department leader with strong background supporting team relationships and overseeing strategy and development of dynamic campaigns.
Strengthens marketing approaches by leveraging current trend knowledge and balancing customer needs.
Captures new customers and retains current customers consistently with strategic plans.
Experience
Senior EMAIL Marketing Manager, Ashley
JANUARY 2022 – PRESENT
Process-oriented professional who thrives on guiding the development of effective, cross-channel marketing campaigns through strategic direction and collaborates with cross-functional teams to conceptualize marketing touchpoints for quick wins – while keeping long-term goals in view.
- Track record of driving business goals through discovering new opportunities and creating efficiencies.
- Team leader who provides thought leadership, encourages individual growth through providing opportunities for skillset advancement and driving innovation.
- Manager who creates a culture of leadership and ensures a productive team environment
- Spearheaded project to document end-to-end transactional processes.
- Lead team who launched and customized campaigns for online, corporate, and licensee markets, adapting strategies and messaging to meet unique market needs.
- Evaluated consumer behaviors and purchasing patterns to inform promotional, nurturing and post purchase campaigns.
Email Marketing Manager, Ashley Furniture
AUGUST 2015- JANUARY 2022
- Strategized & developed robust automated & promotional campaigns program reaching 100% personalized email communications
- Owned relationships with third party vendors
- Lead 3 ESP migrations
- Analyzed current email marketing trends and recommended optimization opportunities
- Collaborated with cross-functional teams to achieve cohesive plan for each campaign
- Planned and developed segmentation strategy and implemented remarketing opportunities
Owner, Marketer / Web Designer, TAG Internet Consulting
JULY 2009 – AUGUST 2015
- Designed and placed ads on different platforms for maximum success.
- “In the weeds” experience in 10+ industries
- Set, allocated and monitored budgets for each project.
- Attracted users to websites with professional, user-friendly designs and clean code for high-performance operation.
- Achieved development milestones and scheduled targets.
- Analyzed technical requirements to determine optimal solutions.
- Managed back end server logic protocols and database connections.
- Configured email servers and mail filter spam app settings
- Researched latest website applications to keep up with trends and latest technologies.
- Researched and analyzed customer purchasing habits, trends and preferences.
- Organized presentation decks, signage and collateral for events and promotions.
- Gathered and analyzed marketing data and campaign performance to validate ROI.
- Developed and maintained requirements, budgets and campaigns for customer initiatives.
- Designed and implemented successful marketing campaigns for online and retail sales and services.
Recommendations
I have been working with Tonya for over 5 years and she has a great expertise especially in working with IT concerns and the web site maintenance. Anytime we have a question or problem, she is quick to get an answer, and also make sure we understand the process.
Read full recommendation >
David Dierkes
I have been working with Tonya for several years now. She is versed in writing Internet copy for optimal results and has top notch capabilities when assessing web analytics/campaigns. Tonya is an asset to anyone she works with and she would be my first choice when I need help on any project that I want to ensure success.
Ra-heem Aubry
Tonya is always looking for creative ways to enhance my marketability via my website and other internet avenues. She is very detail oriented and keeps my site up to date and clean. This is my first website for my business and I am seeing some really nice results.
Lori Goede
Tonya is persistent and detail-oriented. She listens to and understands client needs. Tonya has showed me a great work ethic – to get the job done on time.
George Purnell
Work Samples
