BUILT WITH BOLDGRID

• Corporate and licensee promotional, automated and transactional campaigns
   – In-store abandoned cart, category nurture & post purchase
   – In-store abandoned cart, category nurture & post purchase
   – E-receipts, delivery, customer care 
• Site Category affinity to support promotional and automated campaigns
• Recency
• Profiling
• Demographic affinity
• Source
• Interest based

Promotional Segmentation

Identifying where a customer is in their purchase cycle allowed me to determine the messaging that was best for them at the time.  By strategizing the customer flow and always keeping their flow in mind, I created segments to support the purchase from high-funnel to low.