Collaborative Teams

• IT:
   Stakeholder for
   – All technical projects related to automated and transactional emails
   – Integrations
   – Website change processes which affect the email channel
   – Lead gen form, JS snippet and tag setup
• Business Analytics & Engineering:
  – GA tracking
  – dashboards and other reporting requirements
• Merchandising:
   – Daily Deals highlighted products/categories with deep discounts to train customers to shop on Tuesdays, which was lowest day of the week for website traffic & sales
   – High impact stories, collections, or other product-focused strategies for use in promotional and automated campaigns
• Pricing:
  – Single use and email only promotional discount codes
• Social:
   – Sweepstake & contest collaboration and support
   – Re-engagement and re-subscribe opportunities
   – Synchronized launch of blog & social channel emails (Pin-worthy designs, recent blog content, #MyAshleyHome)
• Brand:
   – CSR
   – Sweeps & Contests
   – Brand alignment
   – Philanthropic support
• Creative & Copy:
  Routinely coordinate on all emails

 

 

Cross-Functional Team Collaboration

A fundamental requirement of the email channel is to collaborate and find synchrony with other teams in the business.  To the left is a short list of all teams I regularly communicated with over my tenure.  As Ashley owns the supply chain for the products end-to-end, I had the opportunity to work with every customer-facing team in the business, from those at the left and including finance, retail, warehouse, and many more.

When I started at Ashley I was the sole team member.  Even after the team grew and superiors were put in place, I still was viewed as the point of contact for any email-related matters. One of the first items on my to-do list was to work with Merchandising to ensure we were sending offers and messages consistent with their goals.